Innovative ideas at the touch of a button

Innovative ideas at your fingertips with Botão Certo

Those looking for innovative ideas need only press a button. Not just any button, but the "on/off" button on Mimaki printers, the brand of manufacturers cited as synonymous with innovation by the companies surveyed in the 2019 Widthwise report. The Image Reports study confirms the recognition of the Japanese company by entrepreneurial professionals seeking optimized solutions in the field of large-format digital printing.

Those looking for innovative ideas need only press a button. Not just any button, but the "on/off" button on Mimaki printers, the brand of manufacturers cited as synonymous with innovation by the companies surveyed in the 2019 Widthwise report. The Image Reports study confirms the recognition of the Japanese company by entrepreneurial professionals seeking optimized solutions in the field of large-format digital printing.

A Mimaki foi destacada no relatório Widthwise 2019 como a marca mais inovadora no mercado da impressão digital de grande formato. O inquérito independente foi realizado a cerca de 250 empresas PSP (Print Services Provider) do Reino Unido e Irlanda, que reconhecem como as soluções do fabricante de equipamentos impulsionam o empreendedorismo dos seus clientes.

Ideias Inovadoras 01

And what do these customers expect when it comes to innovation? How can innovative ideas be achieved?

A expetativa principal, apontada por ¼ dos inquiridos, recai em novidades relacionadas com tecnologias e tintas, seguida pelos que procuram baixos custos de produção (15,81%). Os novos dados não surpreendem uma vez que estas necessidades já tinham sido identificadas no mercado global e gerado investimento em Investigação & Desenvolvimento.

An example of this is Core Technologies, which enables stable, continuous, and profitable printing processes. This fact is acknowledged by thousands of entrepreneurial companies that entrust their daily production to Japanese know-how from the moment they press the "on/off" button on their printers and/or cutting plotters.

According to the 12th edition of the Image Reports study, optimism in the sector remains high. Profit margins associated with large format increased in 50.61% of cases, and the markets with the most pronounced growth were visual communication and sign graphics (15.79%), followed by banners/flags (11.74%).

And what do these customers expect when it comes to innovation?
How can innovative ideas be achieved?

The main expectation, pointed out by ¼ of respondents, is for innovations related to technologies and inks, followed by those seeking low production costs (15.81%). The new data comes as no surprise, since these needs had already been identified in the global market and generated investment in Research & Development.

An example of this is Core Technologies, which enables stable, continuous, and profitable printing processes. This fact is acknowledged by thousands of entrepreneurial companies that entrust their daily production to Japanese know-how from the moment they press the "on/off" button on their printers and/or cutting plotters.

According to the 12th edition of the Image Reports study, optimism in the sector remains high. Profit margins associated with large format printing increased in 50.61% of cases, with the fastest growing markets being visual communication and sign graphics (15.79%), followed by banners/flags (11.74%).Mimaki UJV100-160 / TS55-1800 / CJV150-160 However, the socioeconomic context of Brexit has a direct influence on how 61.94% of PSPs view investment in hardware and software, preferring it to be zero. Even so, many have decided to face the uncertainty with strategic changes that include searching for new markets (25.91%), hiring specialized employees (25.91%), and new applications (12.96%).

Paper and vinyl remain among the materials used, as do fabrics, one of the strong trends predicted for 2020. Not all professionals want to leave their "comfort zone," but those who do are opting for innovative products associated with banners/flags (5.26%), wallpapers/murals (4.86%), clothing (4.86%), and textiles for interior decoration (3.64%).

The figures suggest that investment is now focusing on innovation, leveraging the quality and productivity of existing solutions. Mimaki sees this change as an opportunity to provide optimized solutions, especially for the 63% of respondents who expect large-format digital printing to deliver a greater financial return within two years.

The diversity and versatility of large format printers and cutting plotters expand the range of applications through UV LED, textile, solvent, labeling & packaging, and 3D printers. Valuable advantages for entrepreneurship and competitiveness. Because being an entrepreneur does not mean changing everything to get results, but rather using the right means to do more while investing less. That is an innovative idea.

Whether in the United Kingdom and Ireland or anywhere else in the world, innovative ideas are just a click away.

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