Lessons from 2020 for 2021 for the digital printing market
A good year is built on good experiences: we repeat what was good and learn from what was bad. For 2021, let's apply the lessons of 2020 to the large format digital printing market.
The most valuable lesson: relationships and digital technology
Throughout 2020, many businesses migrated to virtual platforms, and one of the most important lessons to be learned in 2021 is to strengthen ties with those who are an integral part of the business, because behind a screen there is always a person, and that person is always the most important factor in this change of processes.
Maintaining close relationships with customers, partners, suppliers, and employees is the most powerful fuel for a company, and social media is a strong ally in keeping the brand top-of-mind for everyone.
The use of personalized communication on websites, in emails, or in online stores proves that the market is ready to face new realities and adjust to them.
Another highlight of 2020 was the holding of online events. Through virtual fairs and conferences, webinars, or workshops, it was possible to learn about and participate in exclusive demonstrations of equipment and applications, just a click away. This strategy should be maintained in the new year—and without an expiration date—in order to make information increasingly accessible.
Graças ao mundo digital, o distanciamento é apenas físico e a comunicação torna-se mais prática, fluida e imediata.
Sustainability vs. consumption
Tema atual em todos os segmentos de mercado, a sustentabilidade é também parte importante do mercado da impressão digital de grande formato. A cada novo equipamento lançado, há uma preocupação com as implicações do seu impacto no planeta.
Consumables and substrates are increasingly tested and developed with the aim of making printing less harmful to the environment.
In addition to the need to preserve natural resources, sustainability ensures economical and advantageous consumption in all aspects.
A closer relationship with customers is indirectly a factor that promotes sustainability. Regular contact and assistance are responsible for providing personalized service, avoiding mistakes in the purchase of equipment or consumables, and reducing waste. Think Green – Environmental Friendly
The applications for 2021
Innovation has always been part of the printing industry, and with the challenges of 2020, companies are expected to have adapted and developed more creative and entrepreneurial processes for their printing and applications, which are versatile and adaptable in themselves.
A growing segment for this year is the customization market. More than just customization restricted to specific environments, such as schools, offices, shopping centers, and hospitals, this type of printing is expected to be used for interior decoration in 2021.
This is due to technological innovation and the development of low-emission paints and substrates that are increasingly easy to install. Closer relationships and investment in technical assistance are factors that will facilitate this type of service.
The need for adhesive floor signage boosted sales of this type of product in 2020. For 2021, the goal is for applications to be used not for the same purpose, but for more diverse and creative purposes.
Now that the effectiveness of this type of application has been proven, floor graphics materials will receive much more attention from advertisers.
